Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

• Author(s): Jason Miles,
• Publisher: McGraw Hill Professional
• Pages: 232
• ISBN_10: 0071827005
  ISBN_13: 9780071827003
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Entrepreneurship , Business & Economics / Marketing / General , Business & Economics / Industries / Retailing , Business & Economics / Sales & Selling / General , Business & Economics / Small Business , Business & Economics / E-Commerce / Digital Marketing , Business & Economics / E-Commerce / Small Business , Computers / Internet / Social Media , Reference / Consumer Guides ,

Description:... CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY

If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.

Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to:

• CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS
• IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS
• DEVELOP A MARKETING PLAN TAILORED FOR THE SITE
• LAUNCH A NEW PRODUCT
• CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM
• TRACK AND MEASURE YOUR EFFORTS