Writing Music for Television and Radio Commercials

A Manual for Composers and Students

• Author(s): Michael Zager,
• Publisher: Scarecrow Press
• Pages: 137
• ISBN_10: 0810847221
  ISBN_13: 9780810847224
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Music / Instruction & Study / Composition , Music / Instruction & Study / General , Music / Instruction & Study / Theory , Performing Arts / Television / General ,

Description:... Writing Music for Television and Radio Commercials provides a comprehensive overview of the process of composing and arranging commercials for these two different media. The book addresses the tools of composition and arranging and sets forth a method for approaching each creative and business situation. Application of the material in the book is intended to help the novice composer achieve his or her goals. This book is a necessary tool for the music student interested in composing, arranging, and producing commercials, and will also be useful for composers studying film scoring, as well as advertising writers, art directors, and music producers. Includes an audio CD of jingles to illustrate examples in the book.