Digital Marketing for Dummies

• Author(s): Ben Carter,
• Publisher: John Wiley
• Pages: 282
• ISBN_10: 0470057939
  ISBN_13: 9780470057933
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / E-Commerce / Digital Marketing ,

Description:... Includes a directory of digital marketing resourcesMove your marketing online and get resultsThirty million online UK customers are just a click away, and Digital Marketing for Dummies shows you how to reach them. The author team of Internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.Create a digital marketing planTurn your Web site into a marketing vehicleHarness the power of search enginesMarket with blogs, MySpace, and podcastsUse your Web site to learn about your customers