Key Concepts in Marketing

• Author(s): Jonathan Sutherland, Diane Canwell,
• Publisher: Macmillan Education UK
• Pages: 310
• ISBN_10: 140391527X
  ISBN_13: 9781403915276
  
• Language: en
• Categories: Business & Economics / Management , Business & Economics / Marketing / General , Business & Economics / Reference , Education / General , Education / Study Skills , Study Aids / Study & Test-Taking Skills ,

Description:... Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.