The Grocers

The Rise and Rise of the Supermarket Chains

• Author(s): Andrew Seth, Geoffrey Randall,
• Publisher: Kogan Page Publishers
• Pages: 350
• ISBN_10: 0749435496
  ISBN_13: 9780749435493
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Industries / Retailing , Business & Economics / Sales & Selling / General , Business & Economics / Strategic Planning ,

Description:... An in-depth examination of the rise of the supermarkets. It features access to the top decision-makers in leading companies, with discussion of how they have led the way in the areas of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels. This edition includes extra coverage on e-tailing and updated coverage of the fortunes of UK, European and US supermarkets, including Wal-Mart's take-over of Asda.