Internationalisation

Process, Context and Markets

• Author(s): David Wilson, Graham Hooley, Ray Loveridge,
• Publisher: Springer
• Pages: 279
• ISBN_10: 134926556X
  ISBN_13: 9781349265565
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / International / General , Business & Economics / Management , Business & Economics / Sales & Selling / General , Business & Economics / Advertising & Promotion , Business & Economics / General ,

Description:... This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.