How to Write Advertisements that Sell

How to Plan Every Step in Your Campaign--using Sales Points, Schemes and Inducements--how to Write and Lay Out Copy--choosing Prospect Lists and Mediums--tests and Records that Increase Returns; how 146 Shrewd Advertisers Plan and Place Their Copy

• Author(s): A.W. Shaw Company,
• Publisher: A.W. Shaw Company
• Pages: 128
• Language: en