Customer Sense

How the 5 Senses Influence Buying Behavior

• Author(s): Aradhna Krishna,
• Publisher: Springer
• Pages: 185
• ISBN_10: 1137346051
  ISBN_13: 9781137346056
  
• Language: en
• Categories: Business & Economics / Management , Business & Economics / Marketing / General , Business & Economics / Operations Research , Business & Economics / Production & Operations Management , Business & Economics / General , Business & Economics / Strategic Planning , Business & Economics / Sales & Selling / General , Business & Economics / Research & Development , Business & Economics / Economics / General ,

Description:... An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.