Business and Management Research

Paradigms and Practices

• Author(s): Erica Hallebone, Jan Priest,
• Publisher: Bloomsbury Publishing
• Pages: 252
• ISBN_10: 1137110783
  ISBN_13: 9781137110787
  
• Language: en
• Categories: Social Science / Sociology / General , Social Science / Research ,

Description:... Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.

Key Features:
- Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project
- Case studies demonstrate the concepts and methodologies of research
- Strong focus on methodology, a central aspect of successful research design