Handbook of Online Marketing Research

• Author(s): Joshua Grossnickle, Oliver Raskin,
• Publisher: McGraw-Hill
• Pages: 433
• ISBN_10: 0071361146
  ISBN_13: 9780071361149
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Business & Economics / Management , Business & Economics / Marketing / Research , Business & Economics / Training , Business & Economics / E-Commerce / General , Business & Economics / E-Commerce / Digital Marketing , Computers / Internet / General ,

Description:... Examines the techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and more. This book also demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web.