Product Innovation in the Global Fashion Industry

• Author(s): Byoungho Jin, Elena Cedrola,
• Publisher: Palgrave Macmillan US
• Pages: 145
• ISBN_10: 1137523484
  ISBN_13: 9781137523488
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Production & Operations Management , Business & Economics / Management , Business & Economics / Sales & Selling / General , Business & Economics / Advertising & Promotion , Business & Economics / General ,

Description:... As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.