Essentials of Marketing

• Author(s): Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Carl D. McDaniel,
• Publisher: South-Western College Pub.
• Pages: 579
• ISBN_10: 0324043767
  ISBN_13: 9780324043761
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Advertising & Promotion , Business & Economics / Marketing / General ,

Description:... This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.