Strategic New Product Development for the Global Economy

• Author(s): T. Kono, L. Lynn,
• Publisher: Springer
• Pages: 263
• ISBN_10: 0230599389
  ISBN_13: 9780230599383
  
• Language: en
• Categories: Business & Economics / Management , Business & Economics / Strategic Planning ,

Description:... New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.