Good News!

How to Get the Best Possible Media Coverage for Your School

• Author(s): Gail A. Conners,
• Publisher: Corwin Press
• Pages: 116
• ISBN_10: 0761975071
  ISBN_13: 9780761975076
  
• Language: en
• Categories: Business & Economics / Public Relations , Education / General , Education / Administration / General , Education / Decision-Making & Problem Solving , Education / Special Education / General , Education / Philosophy, Theory & Social Aspects ,

Description:... This step-by-step guide shows educators how to create a positive public perception of their schools--even if they have no background in public relations. It gives readers an inside look at the media and outlines simple steps to becoming media savvy. Through real-life scenarios, readers will discover how valuable and easy it is to create goodwill for their schools. Chapters of the book are: (1) Using "The Bleiker Lifepreserver" for Positive School-Community Relations; (2) Building Credibility and Accountability with the Community; (3) Developing a Communications Plan; (4) Creating a Positive Relationship with the Media; (5) Crisis Communications: Schools in Turmoil; (6) Forming Partnerships in Communications; and (7) Designing Newsletters and Web Sites. (Contains 9 references and addresses of 8 organizations that can help educators with their public relations efforts.) (RS)