The Art of Persuasion: From Ancient Greece to Modern Theory

• Author(s): DOYLE ABRAHAM,
• Publisher: DOYLE ABRAHAM
• Pages: 188
• Language: en
• Categories: Language Arts & Disciplines / Communication Studies , Philosophy / History & Surveys / Ancient & Classical , Psychology / Social Psychology , Social Science / Media Studies , Business & Economics / Marketing / Research ,

Description:... This comprehensive exploration of rhetoric and persuasion spans from its early origins in ancient Greece to its modern-day applications in digital media and neuroscience. Beginning with the foundational contributions of Aristotle and the adaptation of Greek rhetoric by the Romans, the book traces the evolution of persuasive techniques through medieval education, Renaissance politics, Enlightenment philosophies, and the emergence of social psychology. It examines key theoretical frameworks such as the Elaboration Likelihood Model and Heuristics and Biases Approach, exploring their roles in cognitive shortcuts and influence theories. Contemporary issues including the impact of digital media, social influence online, and ethical considerations in persuasion are also critically analyzed, offering insights into emerging trends and interdisciplinary approaches shaping current persuasion research.