African Culture & American Business in Africa

How to Strategically Manage Cultural Differences in African Business

• Author(s): Emmanuel U. Nnadozie,
• Publisher: AFRIMAX
• Pages: 117
• ISBN_10: 0965886743
  ISBN_13: 9780965886741
  
• Language: en
• Categories: Business & Economics / International / General , Business & Economics / Management , Business & Economics / Commerce , Business & Economics / Organizational Behavior , Language Arts & Disciplines / Communication Studies ,

Description:... Provides information on the most important reasons to do business with Africa, the ultimate emerging market; the differences between American and African business cultures to enhance the performance of your business; the most common cultural characteristics that define African business culture; how to strategically manage cultural differences in doing business with Africa and increase profits; and more about the African continent and its enormous business and profit potential.