Harvard Business Review on Change

• Author(s): John P. Kotter, James Collins, Jerry Porras, Jeanie Daniel Duck, Richard Pascale,
• Publisher: Grupo Planeta (GBS)
• Pages: 228
• ISBN_10: 8423418189
  ISBN_13: 9788423418183
  
• Language: es
• Categories: Business & Economics / Entrepreneurship , Business & Economics / Management , Business & Economics / Reference , Business & Economics / Structural Adjustment , Business & Economics / Organizational Development ,

Description:... The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. From the seminal article "Leading Change" by John Kotter to Paul Strebel on why employees so often resist change, Harvard Business Review on Change is the most comprehensive resource available for embracing corporate change--and using it to your company's greatest advantage. Articles include: Leading Change: Why Transformation Efforts Fail by John P. Kotter; Building Your Company's Vision by James C. Collins and Jerry I. Porras; Managing Change: The Art of Balancing by Jeanie Daniel Duck; The Reinvention Roller Coaster: Risking the Present for a Powerful Future by Tracy Goss, Richard T. Pascale, and Anthony G. Athos; Changing the Mind of the Corporation by Roger Martin; Why Do Employees Resist Change? by Paul Strebel; Reshaping an Industry: Lockheed Martin's Survival Story by Norman R. Augustine; and Successful Change Programs Begin with Results by Robert H. Schaffer and Harvey A. Thomson.