Crossing Fifth Avenue to Bergdorf Goodman
An Insider's Account on the Rise of Luxury Retail
Description:... From assistant to the doorman at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. He was just seventeen years old when he began his career at Bonwit Teller on 56th Street and Fifth Avenue during the 1938 Christmas season. Four decades later, as the new CEO of Bergdorf Goodman, he would transform that iconic 5th Avenue store from an "old, dull, expensive and intimidating store" to a "young, exciting, expensive and intimidating store." Among his stunning achievements was the reintroduction of Paris couture into the United States, dramatically showcasing the great Italian and French designers, and developing the best new American designers. Crossing Fifth Avenue to Bergdorf Goodman captures the magic of the fashion business at its most exciting moments. and it is replete with intriguing personal anecdotes about the world's most famous fashion personalities.
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