Pain Killer Marketing

How to Turn Customer Pain Into Market Gain

• Author(s): Chris Stiehl, Henry DeVries,
• Publisher: Academic Learning Company LLC
• Pages: 256
• ISBN_10: 0832950165
  ISBN_13: 9780832950162
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Marketing / Industrial , Business & Economics / Sales & Selling / General , Medical / Pharmacology ,

Description:... Both business and customers feel pain when standards are not met. Market research alone is not the cure; to kill this pain a business must know what to do with this information. Pain Killer Marketing demonstrates effective methods for listening to customers and what to do with data once available. It describes a process of collecting "customer pain" information and how it can be implemented to drive profits. An excellent reference for "C" level executives, product managers, market research practitioners and those wanting to become more "customer-centric" resulting in higher revenue and profits. Anyone who has a suffering customer, internal or external, can benefit from this book.