The Luxury Market in India

Maharajas to Masses

• Author(s): G. Atwal, S. Jain,
• Publisher: Springer
• Pages: 217
• ISBN_10: 1137264160
  ISBN_13: 9781137264169
  
• Language: en
• Categories: Business & Economics / International / General , Business & Economics / Marketing / General , Business & Economics / Management , Social Science / General , Business & Economics / General , Business & Economics / International / Economics & Trade , Business & Economics / Sales & Selling / General , Business & Economics / Strategic Planning , Social Science / Anthropology / Cultural & Social , Business & Economics / Economics / General ,

Description:... A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.