The Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry

• Author(s): Jean-Paul Gaudilliere,
• Publisher: Routledge
• Pages: 288
• ISBN_10: 1317316878
  ISBN_13: 9781317316879
  
• Language: en
• Categories: History / General , Medical / History ,

Description:... The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.