Corporate and Organizational Identities

Integrating Strategy, Marketing, Communication and Organizational Perspective

• Author(s): Bertrand Moingeon, Guillaume Soenen,
• Publisher: Routledge
• Pages: 224
• ISBN_13: 9781134460144
  ISBN_10: 1134460147
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Business Communication / General , Business & Economics / Organizational Behavior , Education / Administration / General , Business & Economics / Economics / General , Business & Economics / Public Relations , Business & Economics / Strategic Planning ,

Description:... This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h