Business Intelligence and Modelling

Unified Approach with Simulation and Strategic Modelling in Entrepreneurship

• Author(s): Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina,
• Publisher: Springer Nature
• Pages: 539
• ISBN_10: 3030570657
  ISBN_13: 9783030570651
  
• Language: en
• Categories: Mathematics / Probability & Statistics / General , Business & Economics / Information Management , Computers / Computer Science , Business & Economics / Production & Operations Management , Mathematics / Probability & Statistics / Stochastic Processes , Business & Economics / Business Mathematics , Business & Economics / Management ,

Description:...

This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.