Business to Business Internet Marketing

Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

• Author(s): Barry Silverstein,
• Publisher: Maximum Press
• Pages: 402
• ISBN_10: 1885068727
  ISBN_13: 9781885068729
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Business & Economics / Marketing / Direct , Business & Economics / Marketing / Industrial , Business & Economics / E-Commerce / Digital Marketing , Computers / Internet / General , Computers / Online Services ,

Description:... Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Int.