Foundation Marketing

• Author(s): Elizabeth Hill, Terry O'Sullivan,
• Publisher: Pearson Education
• Pages: 465
• ISBN_10: 0273655329
  ISBN_13: 9780273655329
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Sales & Selling / General ,

Description:... Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.