Global Strategy and Management

• Author(s): Paul N. Gooderham, Birgitte Grøgaard, Kirsten Foss,
• Publisher: Edward Elgar Publishing
• Pages: 392
• ISBN_10: 1788114841
  ISBN_13: 9781788114844
  
• Language: en
• Categories: Business & Economics / International / General ,

Description:... This book addresses the most crucial challenges facing managers of MNCs as they operate across different institutional frameworks and complex cultural contexts. What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound cultural differences? How can knowledge be transferred across the MNC? What employment policies are legitimate in a world of differing standards?