Roads to be Taken

The Intellectual Odyssey of Charles H. Sandage

• Author(s): Charles Harold Sandage,
• Publisher: Center for the Study of Free Enterprise and Entrepreneurship, Graceland College
• Pages: 415
• ISBN_10: 0963645706
  ISBN_13: 9780963645708
  
• Language: en
• Categories: Biography & Autobiography / General , Biography & Autobiography / Business , Business & Economics / Advertising & Promotion ,

Description:... Autobiography of the Father of Advertising Education, an education entrepreneur in applied economics, business, marketing, & advertising. Elected to Advertising Hall of Fame. His unique & powerful definition of the function of advertising & research procedures he originated to measure consumer needs & wants make this autobiography a manual to guide students & young entrepreneurs.