Cases in Electronic Commerce

• Author(s): Sidney Laurence Huff, Scott L. Schneberger, Michael Wade,
• Publisher: McGraw-Hill
• Pages: 467
• ISBN_10: 0072457317
  ISBN_13: 9780072457315
  
• Language: en
• Categories: Business & Economics / Marketing / Multilevel , Business & Economics / E-Commerce / General , Computers / Online Services ,

Description:... A collection of 25 case studies written by professors at the Richard Ivey School of Business. Each case stud y is centred on a real-world company and provides detail on the implications associated with e-commerce initiatives. The managerial-oriented approach should allow students to understand and appreciate the straegic, tactical and operational challenges faced when launcing an e-commerce-based business.