Customer Satisfaction Evaluation

Methods for Measuring and Implementing Service Quality

• Author(s): Evangelos Grigoroudis, Yannis Siskos,
• Publisher: Springer Science & Business Media
• Pages: 308
• ISBN_10: 1441916407
  ISBN_13: 9781441916402
  
• Language: en
• Categories: Business & Economics / Sales & Selling / General , Business & Economics / Operations Research , Business & Economics / Management Science , Business & Economics / Management , Business & Economics / General ,

Description:...

This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.