Archetypes in Branding

A Toolkit for Creatives and Strategists

• Author(s): Margaret Hartwell, Joshua C. Chen,
• Publisher: Adams Media
• Pages: 128
• ISBN_10: 1440308187
  ISBN_13: 9781440308185
  
• Language: en
• Categories: Design / Graphic Arts / Branding & Logo Design , Design / Graphic Arts / General , Design / General ,

Description:... An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity