Mass Media Research

An Introduction

• Author(s): Roger D. Wimmer, Joseph R. Dominick,
• Publisher: Wadsworth Pub.
• Pages: 499
• ISBN_10: 0534560075
  ISBN_13: 9780534560072
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Industries / Media & Communications , Language Arts & Disciplines / Communication Studies , Reference / General , Social Science / Anthropology / Cultural & Social , Social Science / Media Studies ,

Description:... This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.