History of Afghanistan
Description:... Publishing is a major constituent of business world and our daily lives. It plays a crucial role in generating and disseminating information, knowledge and insights. Collection and compilation of knowledge has been an integral part of human civilization which has undergone rapid transformation in the recent past due to globalisation, technological and demographic changes. With these changes embracing publishing industry, the need for publishing management has assumed paramount importance.
This industry, although critical and varied, still lacks trained manpower who possesses the managerial skills and competencies to manage publishing business in a strategically agile manner. As compared to western world, there are no MBA (Publishing Management) programmes operated in India which is, however, need of the hour. Keeping in view the emerging paradigm, a humble and sincere attempt has been made by the author to present the concepts of publishing management to the readers perhaps for the first time in the Indian context. Professors, scholars, trainers, members of the publishing fraternity, and all those interested in the subject would find this book both interesting and informative.
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