Marketing Communications

Integrating Offline and Online with Social Media

• Author(s): Paul Russell Smith, P. R. Smith, Ze Zook,
• Publisher: Kogan Page
• Pages: 483
• ISBN_10: 0749461934
  ISBN_13: 9780749461935
  
• Language: en
• Categories: Business & Economics / Business Communication / General ,

Description:... Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:

-social media and websites
-advertising
-PR
-sponsorship
-direct selling

The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user.

With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.