Marketing

• Author(s): Philip Kotler, Linden Brown,
• Publisher: Pearson Prentice Hall
• Pages: 944
• ISBN_10: 1741031591
  ISBN_13: 9781741031591
  
• Language: en
• Categories: Business & Economics / Marketing / General ,

Description:... The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors.