Can't Buy Me Like

How Authentic Customer Connections Drive Superior Results

• Author(s): Bob Garfield, Doug Levy,
• Publisher: Penguin
• Pages: 240
• ISBN_10: 1101595337
  ISBN_13: 9781101595336
  
• Language: en
• Categories: Business & Economics / Consumer Behavior , Business & Economics / Marketing / General , Business & Economics / Customer Relations ,

Description:... Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.