Risk Taking and Information Handling in Consumer Behavior

• Author(s): Donald F. Cox,
• Publisher: Division of Research, Graduate School of Business Administration, Harvard University
• Pages: 667
• ISBN_10: 0598262261
  ISBN_13: 9780598262264
  
• Language: en
• Categories: Business & Economics / Economics / General ,

Description:... Composite work comprising a textbook on marketing research methodology in respect of consumer behaviour and of other psychological aspects of consumption, with particular reference to the USA - covers publicity and mass media techniques in respect of specific consumer goods. Bibliography pp. 641 to 667.