The Art of Pitching
Presenting to Influence Beliefs, Attitudes and Behavior
Description:... THE ART OF PITCHING is about engaging, connecting and influencing people with the spoken word. For many people speaking before a group, any group, is their number one fear. It's not a rational fear, it is a first brain response to a threatening experience... adrenaline. It's our fight or flight survival instinct kicking in. Being comfortable and effective when speaking is not about getting over the fear, it is about embracing it and focusing that energy in a positive and powerful way. This book is about framing a new mindset that focuses your attention and intention on the listener and the value you offer them through your presentation or pitch. You are there to serve your listener. It's not about you... it's about your listener.
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