Strategic Reinvention in Popular Culture

The Encore Impulse

• Author(s): Richard Pfefferman,
• Publisher: Springer
• Pages: 244
• ISBN_10: 1137373199
  ISBN_13: 9781137373199
  
• Language: en
• Categories: Performing Arts / Film / History & Criticism , Performing Arts / General , Social Science / General , Social Science / Sociology / General , Social Science / Media Studies , Performing Arts / Film / General , Photography / Techniques / Cinematography & Videography , Social Science / Anthropology / Cultural & Social ,

Description:... Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.