Marketing of Hedge Funds

A Key Strategic Variable in Defining Possible Roles of an Emerging Investment Force

• Author(s): Matthias Bekier,
• Publisher: P. Lang
• Pages: 557
• ISBN_10: 3906756106
  ISBN_13: 9783906756103
  
• Language: en
• Categories: Business & Economics / Advertising & Promotion , Business & Economics / Banks & Banking , Business & Economics / Economic History , Business & Economics / Free Enterprise & Capitalism , Business & Economics / Marketing / Research ,

Description:... Hedge funds have recently received significant attention from both media and regulators, getting blamed for everything from causing volatility in the financial system to the collapse of investment banks. This thesis attempts to define hedge funds and make transparent the role they play in the investment system. Particular emphasis is given to understanding the marketing approaches pursued by hedge funds and by showing how well they match the needs of both private and institutional investors.