The New Logo from California

• Author(s): Gerry Rosentswieg,
• Publisher: Madison Square Press
• Pages: 212
• ISBN_10: 0942604288
  ISBN_13: 9780942604283
  
• Language: en
• Categories: Architecture / General , Design / Graphic Arts / General , Design / Graphic Arts / Branding & Logo Design , Law / Intellectual Property / Trademark ,

Description:... More than 300 logos and symbols illustrate the new approach to the art of the mark. Organized by visual similarities, this collection includes initial marks, typographic solutions, abstract symbols, pictograms, rebus symbols and reuses of devices from earlier eras of graphic design, reinvented in a new vernacular. This is work that owes its freedom and variety to the unlimited language of the computer and the visual trends of the last decade. - from back cover.