Brand Competition and Consumer Preference of the Chinese 3C Markets

• Author(s): MIC Research Team,
• Publisher: 資策會產業情報研究所
• Pages: 78
• ISBN_10: 9575816986
  ISBN_13: 9789575816988
  
• Language: en
• Categories: Computers / Internet / Application Development , Computers / Software Development & Engineering / General ,

Description:... Using big data analytics, this research covers top 3C (computer, communications, consumer electronics) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by product sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.