MKTG 7

• Author(s): Charles Lamb, Joe Hair, Carl McDaniel,
• Publisher: Cengage Learning
• Pages: 400
• ISBN_10: 1285091868
  ISBN_13: 9781285091860
  
• Language: en
• Categories: Business & Economics / Marketing / General ,

Description:... Created through a student-tested, faculty-approved review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 makes reaching out to students a breeze.
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