The Objects of Affection

Semiotics and Consumer Culture

• Author(s): A. Berger,
• Publisher: Springer
• Pages: 198
• ISBN_10: 023010990X
  ISBN_13: 9780230109902
  
• Language: en
• Categories: Performing Arts / General , Social Science / Media Studies , Social Science / General , Literary Criticism / Semiotics & Theory , Photography / Techniques / Cinematography & Videography , Social Science / Anthropology / Cultural & Social ,

Description:... In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.