The Innovator's Way

Essential Practices for Successful Innovation

• Author(s): Peter J. Denning, Robert Dunham,
• Publisher: MIT Press
• Pages: 434
• ISBN_10: 0262014548
  ISBN_13: 9780262014540
  
• Language: en
• Categories: Business & Economics / General , Business & Economics / Decision-Making & Problem Solving , Business & Economics / Management , Business & Economics / Knowledge Capital , Business & Economics / Research & Development , Technology & Engineering / General ,

Description:... Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of succeeding at innovation? In The Innovator's Way, innovation experts Peter Denning and Robert Dunham reply with an emphatic yes.