Bridging the Gap

• Author(s): Catherine Hua Xiang,
• Publisher: LID Publishing
• Pages: 192
• ISBN_10: 1915951046
  ISBN_13: 9781915951045
  
• Language: en
• Categories: Business & Economics / Business Communication / General , Business & Economics / International / General , Business & Economics / Commerce , Business & Economics / Workplace Culture , Business & Economics / Globalization ,

Description:... This is the first title in the new "Global Business" series of books written by leading experts in the field of international business and management.



The book aims to provide a practical understanding of the key concepts and issues involved in communicating in today's multi-cultural world. The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople.



By combining theory and practice, the book presents insights and techniques in inter-cultural communication.



How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?