Advances in Digital Marketing and eCommerce

Third International Conference, 2022

• Author(s): Francisco J. Martínez-López, Luis F. Martinez,
• Publisher: Springer Nature
• Pages: 308
• ISBN_10: 3031057287
  ISBN_13: 9783031057281
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Information Management , Business & Economics / Management , Business & Economics / Sales & Selling / General , Business & Economics / Advertising & Promotion , Business & Economics / Business Mathematics , Business & Economics / Strategic Planning ,

Description:... This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.