When Business Meets Culture

Ideas and Experiences for Mutual Profit

• Author(s): B. Munoz-Seca, J. Riverola,
• Publisher: Springer
• Pages: 290
• ISBN_10: 0230295118
  ISBN_13: 9780230295117
  
• Language: en
• Categories: Business & Economics / Strategic Planning , Business & Economics / Management , Business & Economics / Industries / General , Business & Economics / Organizational Behavior , Business & Economics / Consumer Behavior ,

Description:... The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.