The Handbook of Media and Mass Communication Theory, 2 Volume Set

• Author(s): Robert S. Fortner, P. Mark Fackler,
• Publisher: Wiley
• Pages: 1008
• ISBN_10: 0470675055
  ISBN_13: 9780470675052
  
• Language: en
• Categories: Social Science / Media Studies ,

Description:... The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication.

• Focuses on all aspects of current and classic theories and practices relating to media and mass communication
• Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas
• Gives niche theories new life in several essays that use them to illuminate their application in specific contexts
• Features coverage of a wide variety of theoretical perspectives
• Pays close attention to the use of theory in understanding new communication contexts, such as social media

2 Volumes
Volumes are aslo available for individual purchase

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