Customer Devotion
Create Wildly Passionate Customers to Dramatically Grow Your Brand
Description:... Customer Devotion provides readers with a step-by-step guide for turning customers into passionate advocates. Loyal customers are the key to successful brands. Whether you are a business analyst, the Chief Marketing Officer or anything in between Customer Devotion provides you a detailed roadmap for increasing customer revenue. Regardless of industry, following these proven methods can help you dramatically grow your brand. Mike Case is a recognized and award-winning marketer with decades of experience dramatically growing start-up, mid-sized and fortune 500 brands. Read the book that legendary loyalty marketing pioneer Hal Brierley described as "a must read for anyone engaged in managing customer relationships".
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