Digital Relevance

Developing Marketing Content and Strategies that Drive Results

• Author(s): A. Albee,
• Publisher: Springer
• Pages: 240
• ISBN_10: 1137452811
  ISBN_13: 9781137452818
  
• Language: en
• Categories: Business & Economics / Marketing / General , Business & Economics / Marketing / Research , Business & Economics / General , Business & Economics / Sales & Selling / General , Business & Economics / Advertising & Promotion , Business & Economics / Economics / General ,

Description:... Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.